Clear Answers on Amazon Selling, Account Management and Partnership Models.
This guide brings together common questions from brands exploring Amazon UK, Amazon Türkiye, professional marketplace management and reseller partnerships. The answers are general information; requirements can vary by business and product.
Getting Started on Amazon
Do I need my own Amazon seller account to sell products on Amazon?
Not always. A brand can sell through its own Amazon account or supply products to a reseller that purchases them and sells through its own account. Under Sold by Avenzo, AVENZO buys products from the brand and resells them through AVENZO's own seller account.
Is Amazon suitable for every product?
Not necessarily. Demand, category competition, product compliance, pricing and likely contribution margin matter. Entering a marketplace should be a considered commercial decision.
Does every brand need a UK-registered company to sell on Amazon UK?
Not in every situation. The requirements depend on the business structure, product location, tax position and other circumstances. Qualified advice may be needed.
Amazon Account Management
What does a professional account manager do?
Typical activities include Seller Central operations, product listing optimisation, advertising, inventory and FBA planning, account health, performance reporting and profitability analysis.
Will AVENZO own my seller account?
No, not under Managed by Avenzo. The brand retains ownership and control, while AVENZO carries out agreed operational management.
Can AVENZO work with an existing Amazon account?
Yes. Managed by Avenzo supports brands seeking professional management of an existing seller account.
Managed by Avenzo and Sold by Avenzo
What is the fundamental difference?
Under Managed by Avenzo, the brand sells through its own account and AVENZO manages operations. Under Sold by Avenzo, AVENZO purchases products from the brand and resells them through its own account.
Is Sold by Avenzo a commission-based service?
No. It is a product purchasing and resale arrangement, not consultancy or commission-only selling.
Who sets retail prices when AVENZO is the reseller?
AVENZO manages the retail sales of the products it has purchased through its own seller account. Purchasing terms are agreed commercially between the parties.
Amazon PPC Advertising
What does PPC mean?
Pay-per-click advertising typically charges when someone clicks an ad. Amazon advertising can support product visibility, but performance depends on targeting, product presentation, pricing and demand.
Will a larger advertising budget guarantee higher profit?
No. More spending can increase costs faster than profitable orders. Campaign performance should be assessed against product-level economics.
Are ACOS and ROAS enough to measure profitability?
No. These advertising metrics need to be considered alongside product cost, marketplace fees, fulfilment charges and other relevant expenses.
Amazon FBA and Inventory
What is Fulfilment by Amazon?
FBA is an Amazon fulfilment service through which eligible products can be stored and orders fulfilled using Amazon's logistics network. Terms and charges vary.
Why do stockouts matter?
A stockout prevents normal sales while the product is unavailable. It can also interrupt sales momentum and potentially affect search visibility. Recovery after replenishment can take time.
Is excess inventory a problem?
It can be. Higher storage fees and working capital tied up in slow-moving products may reduce commercial efficiency.
Pricing and Profitability
How should an Amazon selling price be calculated?
Consider cost of goods, Amazon fees, fulfilment, advertising, returns, competition and target contribution margin. A low selling price is not automatically a healthy one.
Can I increase turnover while making less profit?
Yes. If discounting or advertising increases costs disproportionately, higher revenue can produce lower contribution.
Marketplaces and Locations
Does AVENZO support Amazon UK and Amazon Türkiye?
Yes. AVENZO works with brands across both Amazon UK and Amazon Türkiye.
Where does AVENZO operate from?
AVENZO operates from London and Newcastle.
Working With AVENZO
Can I talk to AVENZO if my brand is new to Amazon?
Yes. You can discuss whether account management or a reseller partnership is suitable for your objectives.
How do I make an enquiry?
Use the contact form to describe your brand and area of interest. Submitting the form does not automatically book a calendar appointment.
Explore an Amazon partnership with AVENZO.
Contact our team to discuss account management or a commercial reseller partnership.
Start a Conversation